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EPISODE 38: How to Transition Careers Even During A Rough Economy

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Job Search

Building a LinkedIn Profile That Attracts Recruiters

This post is about how to build a LinkedIn profile that will have recruiters reaching out for job opportunities.

I am sure you have heard of LinkedIn before, if you have not, you are in luck, this post will break down LinkedIn and all its sections so you can build a professional profile that will attack recruiters.

Truth be told, the last two full-time jobs I have had both came from recruiters reaching out to me directly because they were interested in my background.

So, when it comes to attracting employers, LinkedIn is the platform you want to be on. When you apply for a job, chances are you will be asked to provide your URL. AND if they don’t they’ll google your name and the first result that pops up is a LinkedIn profile.

So, I am so excited you are here because it shows you are interested in building out an impressive profile that will get messages in your inbox on a weekly basis.

This post is all about building a LinkedIn profile that attracts recruiters.

Using LinkedIn to build a strong personal brand goes a lot deeper than a profile picture and catchy headline. A profile to be successful is going to require easy-to-implement strategies so that it can stand out from the clutter of other profiles.

The first thing you want to do is to note how you will use LinkedIn, why, and how often. For the average job-seeker, it is best to be active on the platform, not only for when you are ready to find a new job but to network effectively.

A well-branded profile has the following:

  • An engaging and welcoming picture
  • Detailed headline
  • Engaging and descriptive summary
  • Easy ways for people to get in touch with you
  • A background banner

The first thing people look at when landing on your profile is your profile picture AND headline.

PROFILE PICTURE

Did you know that people with profile pictures get 21X more profile views and 9X more connection requests. Source: *LinkedIn Profile Photo Tips*

The good news is that you do not have to get your profile picture taken by a professional, in fact my profile picture was taken on my iphone while propped on a pile of books.

The key to having a good profile picture is the following:

  • Face is front and center of the frame
  • Wear what you would to work
  • Good lighting
  • Have a friendly and welcoming expression

Dimensions: 400(w) x 400(h) pixels, i recommend not using a picture that would require a lot of cropping because LinkedIn is often updating these dimensions.

HEADLINE

The headline appears next to your name when people search you and it sit right below it on your profile. The best headlines are descriptive of what you do AND they contain keywords for SEO.

You should choose keywords that people will be using in the search bar when looking for candidates. Something to consider is that your headline should make a strong first impression and you want it to be memorable.

Feel free to add some personality by putting emojis or something that describes you personally.

If everything else fails make it quick, catchy, and unique. You have a maximum of 220 characters, be sure to add details and VERY important keywords.

PRO TIP: you have limited characters on desktop, but unlimited on mobile. So if you need the speace make edits on your mobile app.

BANNER

You can be creative with your banner and there are a ton of options within the LinkedIn stock photos library, but you can also go to canva and get creative OR even use the banners already created and choose whichever matches your personality.

Dimensions: 1584(w) x 396(h) pixels.

SUMMARY

The summary is nothing more than your story, who you are as a professional and what you do BUT also why you do it.

Here is a great time to show your world your creativity when you are getting ready to describe who you are.

Steer away from genetic and overused cliches, the top tip I have is to use an enticing opener that will get people excited or curious enough to want to read the rest of your summary.

You have to tell a story of who you are and what your personal brand stands for. AND write in the first person, it is best to be less formal here and writing in the first person also helps with relatability.

You can use this space to sprinkle some SEO friendly keywords about the areas, industries and jobs you’d like to be considered for. The Summary section is used in searches on LinkedIn so take it to your advantage and make it easier for people to find you.

There is a character limit for your summary on LinkedIn, you can add up to 2000 characters, but some impactful ones I have seen are between 200 and 300 characters in total.

Be sure to include technical skills, your interests and measurable achievements.

FEATURED

This is a newer section on LinkedIn and it can be used to showcase your special projects, personal website, well written article and or video assets.

This is a great place to show external links off of LinkedIn and it can show your expertise to potential employers.

Try to be strategic with this, your profile should leave a good impression in all areas and you can also use keywords on this section of the profile.

The reason for this section is to permanently showcase a piece of content you might want your profile visitors to see as soon as they land on your page, as you create content on the platform it can bury things on the timeline, giving them a feature space can help your visitors land where you want them to.

REFERENCES

Lastly we have the references in your profile, they help you build credibility with your audience and page visitors. They highlight your abilities and are a great way to showcase the more personal side of you as a working professional.

Employers like to hire people they can trust, and although the references will not be the all be all in the job searching game, they can help you show a proven track record of your reliability and commitment to the job.

Since you will be asking someone to write a recommendation for you, it is best practice to give them a heads up regarding the message you will send through LinkedIn, refresh their memory on the projects you worked on and what role you played.

I certainly hope this post helps you make an impactful LinkedIn profile of your own. Go out there and start to WOW anyone and everyone who lands on your profile. Be sure to share with a friend or colleague who might be interested, sharing is caring.

Let me know your thoughts about LinkedIn below, do you find value in it?

******
Please note that all topics discussed are my opinion and not based on my current or past employers. This is not a call to discuss job opportunities at my employer and does not guarantee job placement.
DISCLAIMER: Please note I do not offer any career coaching services or interview prep to those seeking jobs in the Tech industry.
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Eddiana Rosen

Your Workspace Success Coach
Coaching Services
There are people applying for jobs you want and they far less qualified than you! 

Be delulu! Apply to the job! 

There are far less competent men asking for the raise.

Be delulu, ask for more! 

No one thought going to the moon was a sane idea until it happened.

This time next will look so different, you have to show up, take action and claim it as your
But you also need the data to back it up!

And if you need help with that part, comment “VIP” and I’ll send you the sign up info on your DMs this waitlist is pumped up and you don’t want to miss out for what’s coming in the 2024!!! 

#careeradvice #jobsearching

There are people applying for jobs you want and they far less qualified than you!

Be delulu! Apply to the job!

There are far less competent men asking for the raise.

Be delulu, ask for more!

No one thought going to the moon was a sane idea until it happened.

This time next will look so different, you have to show up, take action and claim it as your
But you also need the data to back it up!

And if you need help with that part, comment “VIP” and I’ll send you the sign up info on your DMs this waitlist is pumped up and you don’t want to miss out for what’s coming in the 2024!!!

#careeradvice #jobsearching
...

@careersinreview comment “VIP” and you’ll be added to the waiting list for the salary negotiation and script guide that I’m releasing in January. 

“Thank you so much for for the offer. I’m excited about this role, the team and the company. The base salary is lower than expected/originally discussed, and based on the years of experience I bring on [specify on area tie it to the role skills] I’d like to reanchor the conversation that I’m looking for a number closer to XYZ, I’m very interested in the role and would like to know how we can work together to get us closer to this number.” 

The best way to have leverage during these conversations is to have other options lined up. 

Practice before you have this conversation. 

Consider other compensation aside the base salary. 

Salary conversations are one of my favorite topics. Drop your questions below 👇🏼 

#salarynegotiation #salary #careeradvice

@careersinreview comment “VIP” and you’ll be added to the waiting list for the salary negotiation and script guide that I’m releasing in January.

“Thank you so much for for the offer. I’m excited about this role, the team and the company. The base salary is lower than expected/originally discussed, and based on the years of experience I bring on [specify on area tie it to the role skills] I’d like to reanchor the conversation that I’m looking for a number closer to XYZ, I’m very interested in the role and would like to know how we can work together to get us closer to this number.”

The best way to have leverage during these conversations is to have other options lined up.

Practice before you have this conversation.

Consider other compensation aside the base salary.

Salary conversations are one of my favorite topics. Drop your questions below 👇🏼

#salarynegotiation #salary #careeradvice
...

@careersinreview Comment “VIP” to be added to the waitlist for the resources I’ll be launching in early 2024 all FREE.99 that will help you with of this. 

Also what am I typing 🤣 

#careers #careertips #careerhelp #careeradvice #careerdevelopment #jobsearching #jobsearching

@careersinreview Comment “VIP” to be added to the waitlist for the resources I’ll be launching in early 2024 all FREE.99 that will help you with of this.

Also what am I typing 🤣

#careers #careertips #careerhelp #careeradvice #careerdevelopment #jobsearching #jobsearching
...

@careersinreview I know your probably defeated 😔 but don’t take your foot off the gas. 

You got this! And if you need help with your search I’m here for you. 

Leave your burning question below and I’ll answer them at the end of the day. 

What are you the most excited for the holidays? ☺️

#careers #jobsearchtips

@careersinreview I know your probably defeated 😔 but don’t take your foot off the gas.

You got this! And if you need help with your search I’m here for you.

Leave your burning question below and I’ll answer them at the end of the day.

What are you the most excited for the holidays? ☺️

#careers #jobsearchtips
...

@careersinreview the secret to negotiation when it comes to your salary…

Is, there is no secret.

Those “comments” truly don’t matter. 

Could they hurt you a bit if you’re in a conversation with a really experienced recruiter? Maybe.

Sometimes good recruiters (the truly good ones) only want to know the number that will make you happy.

But the tricky part is hard for you as the job seeker to know who are the good ones. 

So I get it, let’s prepare you for the scenario where you’d get someone who might want to get you for cheaper 😣

Yes, you shouldn’t volunteer how much you currently make. 

So here is how you can safely navigate this:

🔥give a range, a big one, and take advantage of total compensation talk. 

✨it’s not all about base salary, so when you give a number and if it feels too big for you be sure to mention at the end “total compensation”

👏🏻salary negotiations are very personal because it’s going depend on how much reliable information you have and how much leverage you actually have at the time of negotiation. 

So although it doesn’t technically really matter, to be safe stay away from saying those things, come prepared, be ok with talking about money 💰 

You got this! 

I’m creating a $FREE.99 guide all things money (salary negotiation) when it comes to all milestones to your career. 

Comment “VIP” and I’ll add you to the waiting list for when that’s ready in January. 

This resource comes with 10yrs of experience negotiating salary on both sides of the table, negotiating base, benefits, titles, vacations, equity, and more. 

It’s gonna be LIT 🔥 

Drop “VIP” in the comments and you’ll be added to the waiting list.

@careersinreview the secret to negotiation when it comes to your salary…

Is, there is no secret.

Those “comments” truly don’t matter.

Could they hurt you a bit if you’re in a conversation with a really experienced recruiter? Maybe.

Sometimes good recruiters (the truly good ones) only want to know the number that will make you happy.

But the tricky part is hard for you as the job seeker to know who are the good ones.

So I get it, let’s prepare you for the scenario where you’d get someone who might want to get you for cheaper 😣

Yes, you shouldn’t volunteer how much you currently make.

So here is how you can safely navigate this:

🔥give a range, a big one, and take advantage of total compensation talk.

✨it’s not all about base salary, so when you give a number and if it feels too big for you be sure to mention at the end “total compensation”

👏🏻salary negotiations are very personal because it’s going depend on how much reliable information you have and how much leverage you actually have at the time of negotiation.

So although it doesn’t technically really matter, to be safe stay away from saying those things, come prepared, be ok with talking about money 💰

You got this!

I’m creating a $FREE.99 guide all things money (salary negotiation) when it comes to all milestones to your career.

Comment “VIP” and I’ll add you to the waiting list for when that’s ready in January.

This resource comes with 10yrs of experience negotiating salary on both sides of the table, negotiating base, benefits, titles, vacations, equity, and more.

It’s gonna be LIT 🔥

Drop “VIP” in the comments and you’ll be added to the waiting list.
...

✨the job market continues to be dumpster fire 🔥 

And the career advice I see continues to be less reliable.

The more “clickbait” and outrageous the claim the more likely it is that is not true. 

Some jobs might not make it to a job board but that would be the very minority of the cases not 80% 

Adding the job description in white font to your resume is an old trick that has now been picked up by recruiters, not a risk you should be taking. 

You can reach out to recruiters and HMs, do it strategically, apply for the role first, you need to comply with the rules. They can’t consider you if you’re not an official candidate. 

#career #careersearch #jobsearch #hiddenjobmarket #jobmarket #careersucess #careercoachingonline #careercoaching #careergoals

✨the job market continues to be dumpster fire 🔥

And the career advice I see continues to be less reliable.

The more “clickbait” and outrageous the claim the more likely it is that is not true.

Some jobs might not make it to a job board but that would be the very minority of the cases not 80%

Adding the job description in white font to your resume is an old trick that has now been picked up by recruiters, not a risk you should be taking.

You can reach out to recruiters and HMs, do it strategically, apply for the role first, you need to comply with the rules. They can’t consider you if you’re not an official candidate.

#career #careersearch #jobsearch #hiddenjobmarket #jobmarket #careersucess #careercoachingonline #careercoaching #careergoals
...

I can’t believe I’m going to say this…

But you have the right to walk away, repeat after me, you have the right to walk away!

A lot of career content creators (myself included) talk about the things you should avoid as a job seeker so you don’t show red flags to your future employer.

But what should you do when the employer is the one showing the red flags? 

Here is what you can say when you’re encounter with these scenarios:

🚩Not sharing salary after multiple attempts: “unfortunately I’m unable to continue in the process without understanding the compensation structure and salary range being offered for the role…”

🚩Illegal questions: “I rather focused on talking about the professional aspect of my background and joe my skills can serve this role…” 

🚩Lengthly projects (not compensated): “here is a sample portfolio of my work which will showcase the exact same skills and will answer the same questions as the project proposed for this project.”

🚩Exploding offer: “I understand the urgency here, I’d appreciate reasonable time to evaluate the offer in writing and review so I know I’m ma liking an educated decision”

🚩no shows or too many reschedules:”unfortunately it appears this role might not be ready to be filled at this time, I’ll be withdrawing my application from consideration.

I’m working on something super exciting to help you prep for your interviews if you want first dibs follow the instructions below. 

Comment the word “GUIDE” and I’ll send you the pdf with preliminary information, once you sign up you’ll be the first to know when the new resource come out 🤪 

#interviews #interviewtips #interviewquestions #interviewskills #interviewprep #jobinterviewquestions #jobinterviewtips #jobinterviews #jobinterview #careertipsdaily #careertalk

I can’t believe I’m going to say this…

But you have the right to walk away, repeat after me, you have the right to walk away!

A lot of career content creators (myself included) talk about the things you should avoid as a job seeker so you don’t show red flags to your future employer.

But what should you do when the employer is the one showing the red flags?

Here is what you can say when you’re encounter with these scenarios:

🚩Not sharing salary after multiple attempts: “unfortunately I’m unable to continue in the process without understanding the compensation structure and salary range being offered for the role…”

🚩Illegal questions: “I rather focused on talking about the professional aspect of my background and joe my skills can serve this role…”

🚩Lengthly projects (not compensated): “here is a sample portfolio of my work which will showcase the exact same skills and will answer the same questions as the project proposed for this project.”

🚩Exploding offer: “I understand the urgency here, I’d appreciate reasonable time to evaluate the offer in writing and review so I know I’m ma liking an educated decision”

🚩no shows or too many reschedules:”unfortunately it appears this role might not be ready to be filled at this time, I’ll be withdrawing my application from consideration.

I’m working on something super exciting to help you prep for your interviews if you want first dibs follow the instructions below.

Comment the word “GUIDE” and I’ll send you the pdf with preliminary information, once you sign up you’ll be the first to know when the new resource come out 🤪

#interviews #interviewtips #interviewquestions #interviewskills #interviewprep #jobinterviewquestions #jobinterviewtips #jobinterviews #jobinterview #careertipsdaily #careertalk
...

I know y’all don’t want to hear this, but it’s the truth.

Al is not yet the one rejecting or selecting the candidates/ resumes that will move forward.

Because the one company that tried it got sued big time and the technology is not ready for it yet, so it has not happen vet.

So please for the love of god stop believing people that have no experience in hiring, people who have never seen the back end of a hiring applicant system.

The job market is tough right now, so you might doing all the right things and still might not be seeing results, time will be the determining factor here.

#aitools #aihiring #ainews #hiringalert #hiringjobs

I know y’all don’t want to hear this, but it’s the truth.

Al is not yet the one rejecting or selecting the candidates/ resumes that will move forward.

Because the one company that tried it got sued big time and the technology is not ready for it yet, so it has not happen vet.

So please for the love of god stop believing people that have no experience in hiring, people who have never seen the back end of a hiring applicant system.

The job market is tough right now, so you might doing all the right things and still might not be seeing results, time will be the determining factor here.

#aitools #aihiring #ainews #hiringalert #hiringjobs
...

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