This post is about how to build a LinkedIn profile that will have recruiters reaching out for job opportunities.
I am sure you have heard of LinkedIn before, if you have not, you are in luck, this post will break down LinkedIn and all its sections so you can build a professional profile that will attack recruiters.
Truth be told, the last two full-time jobs I have had both came from recruiters reaching out to me directly because they were interested in my background.
So, when it comes to attracting employers, LinkedIn is the platform you want to be on. When you apply for a job, chances are you will be asked to provide your URL. AND if they don’t they’ll google your name and the first result that pops up is a LinkedIn profile.
So, I am so excited you are here because it shows you are interested in building out an impressive profile that will get messages in your inbox on a weekly basis.
This post is all about building a LinkedIn profile that attracts recruiters.
Using LinkedIn to build a strong personal brand goes a lot deeper than a profile picture and catchy headline. A profile to be successful is going to require easy-to-implement strategies so that it can stand out from the clutter of other profiles.
The first thing you want to do is to note how you will use LinkedIn, why, and how often. For the average job-seeker, it is best to be active on the platform, not only for when you are ready to find a new job but to network effectively.
A well-branded profile has the following:
- An engaging and welcoming picture
- Detailed headline
- Engaging and descriptive summary
- Easy ways for people to get in touch with you
- A background banner
The first thing people look at when landing on your profile is your profile picture AND headline.
Did you know that people with profile pictures get 21X more profile views and 9X more connection requests. Source: *LinkedIn Profile Photo Tips*
The good news is that you do not have to get your profile picture taken by a professional, in fact my profile picture was taken on my iphone while propped on a pile of books.
The key to having a good profile picture is the following:
- Face is front and center of the frame
- Wear what you would to work
- Good lighting
- Have a friendly and welcoming expression
Dimensions: 400(w) x 400(h) pixels, i recommend not using a picture that would require a lot of cropping because LinkedIn is often updating these dimensions.
The headline appears next to your name when people search you and it sit right below it on your profile. The best headlines are descriptive of what you do AND they contain keywords for SEO.
You should choose keywords that people will be using in the search bar when looking for candidates. Something to consider is that your headline should make a strong first impression and you want it to be memorable.
Feel free to add some personality by putting emojis or something that describes you personally.
If everything else fails make it quick, catchy, and unique. You have a maximum of 220 characters, be sure to add details and VERY important keywords.
PRO TIP: you have limited characters on desktop, but unlimited on mobile. So if you need the speace make edits on your mobile app.
You can be creative with your banner and there are a ton of options within the LinkedIn stock photos library, but you can also go to canva and get creative OR even use the banners already created and choose whichever matches your personality.
Dimensions: 1584(w) x 396(h) pixels.
The summary is nothing more than your story, who you are as a professional and what you do BUT also why you do it.
Here is a great time to show your world your creativity when you are getting ready to describe who you are.
Steer away from genetic and overused cliches, the top tip I have is to use an enticing opener that will get people excited or curious enough to want to read the rest of your summary.
You have to tell a story of who you are and what your personal brand stands for. AND write in the first person, it is best to be less formal here and writing in the first person also helps with relatability.
You can use this space to sprinkle some SEO friendly keywords about the areas, industries and jobs you’d like to be considered for. The Summary section is used in searches on LinkedIn so take it to your advantage and make it easier for people to find you.
There is a character limit for your summary on LinkedIn, you can add up to 2000 characters, but some impactful ones I have seen are between 200 and 300 characters in total.
Be sure to include technical skills, your interests and measurable achievements.
This is a newer section on LinkedIn and it can be used to showcase your special projects, personal website, well written article and or video assets.
This is a great place to show external links off of LinkedIn and it can show your expertise to potential employers.
Try to be strategic with this, your profile should leave a good impression in all areas and you can also use keywords on this section of the profile.
The reason for this section is to permanently showcase a piece of content you might want your profile visitors to see as soon as they land on your page, as you create content on the platform it can bury things on the timeline, giving them a feature space can help your visitors land where you want them to.
Lastly we have the references in your profile, they help you build credibility with your audience and page visitors. They highlight your abilities and are a great way to showcase the more personal side of you as a working professional.
Employers like to hire people they can trust, and although the references will not be the all be all in the job searching game, they can help you show a proven track record of your reliability and commitment to the job.
Since you will be asking someone to write a recommendation for you, it is best practice to give them a heads up regarding the message you will send through LinkedIn, refresh their memory on the projects you worked on and what role you played.
I certainly hope this post helps you make an impactful LinkedIn profile of your own. Go out there and start to WOW anyone and everyone who lands on your profile. Be sure to share with a friend or colleague who might be interested, sharing is caring.
Let me know your thoughts about LinkedIn below, do you find value in it?